A Premium Sustainable Denim Collection By Neuw.
ZERO Water Wasted. ZERO Chemical Distressing. ZERO Washing Waste.
A responsible and sustainable production initiative to reduce the environmental impact of our manufacturing and production process. Working for a cleaner, better future.
DESIGNED IN AUSTRALIA
About the brand
Neuw Denim was founded by Richard Bell, Steve Little and Par Lundqvist in 2009. Named after Nieuwlandstraat, the street in Brussels where it all began, the brand disrupted a tired market with a range that repected denim heritage whilst embracing the future. As a fiercely independent brand, Neuw Denim rebeled against corporate greed with a bold product range, brand identity and actions such as the Ice stunt.
2009 saw the introduction of the legendary HELL and IGGY fits for Men, aAs they still do today, every pair of Neuw jeans paid tribute to the roots of denim tailoring and culture with the Repair Stitch, Fob Ring and Vintage Revision Dart.